Tee Time Management

Study Time

15 hours approximately

Time Limit

6 months

Support

Included

Start Date

Any time

Authors

Matthew Orwin
David Reeves

Price

From £110 +VAT
Find out more

Overview

A tee time is the most perishable product a golf club has. There’s nothing that can be done to stop the decay of time. When it’s gone – it’s gone forever. That calls for a very careful and strategic management of the tee time inventory.

In the pay-and-play sector, efficient tee time management is absolutely compulsory to the financial success of the business. Even in private-member clubs there are periods of peak demand where tee availability is scarce. Both types of business need to employ tactics that make full use of the available time and ensure they can service this peak demand for the benefit of their customers.

For clubs that don’t operate a tee booking system there is still a great deal to be gained from undertaking this course. It discusses at length the virtues of establishing a ‘check-in’ policy to manage on-course traffic and using this ‘arrivals data’ to guide green fee pricing and promotional activities.

Golf Club Managers, Secretaries and Golf Professionals charged with supervising tee times at the club would all gain an invaluable insight into the subject and learn many new, practical initiatives that can be implemented straightaway.

Enrol

Section 1 – Tee Times or No Tee Times

– Advantages & Disadvantages of a Tee Booking Policy
– A Check-In Policy
– Encouraging Members to Check-In
– The Most Perishable Product

Section 2 – The Foundations of a Booking Policy

– Tee Time Intervals
– Advance Booking Window
– Creating a Cancellation Policy
– Who Books the Tee Times?
– Online Tee Booking Systems
– Tee Booking Malpractice

Section 3 – Maximising Course Utilisation

– What is Course Utilisation?
– How to Book a Tee Time
– The Greeting
– Booking Out to In
– Other Telephone Booking Mistakes
– The Perfect Tee Booking Call
– Getting a Tee Booking Call Back On Track
– Taking a Booking Face-to-Face

Section 4 – Strategies to Increase Utilisation

– Call-Back Reserve Lists
– Pairing-Up
– The Silent Tee Time
– Weatherproofing
– Under-Booking
– 4-Ball-Only Times
– Stand-By Lists
– Multiple Tee Starts
– Buffer Times
– Rescue Packages

Section 5 – Key Performance Indicators

– What Are Key Performance Indicators?
– Utilisation KPI’s
– Financial KPI’s
– Arrival KPI’s
– Booking Trend KPI’s
– Other KPI’s

Section 6 – Applied Tee Time Management

– Tee Time Management in Practice
– KPI Driven Strategies
– KPI Driven Promotions

Completing the Course

Delegates must complete all units of the course, which include four short self-assessment quizzes and one tutor-marked end-of-course assignment, to be awarded the “Promote Golf Certificate in Tee Time Management”.

PGA Members

On completion/participation of this course, PGA Professionals will be provided with valid supporting evidence and information from us so that it can be added as a structured formal learning opportunity on their CPD records.

What graduates say...

Laura Bird

“Very informative. We don't operate a tee time system at our private members club. It is something we need to look into. I thought it was easy to access and you can go at your own pace.”

Robert Edwards

“Very thorough and easy to understand.”

Iain Lowdean

“I was impressed with the variety of this course and the many levels it covered. It’s a simple online system that is easy to navigate and to refer back on specific sections was a quick process. It’s an informative course that helps develop existing knowledge on the subject but also gives ideas about how to streamline the efficiency of a clubs current tee time management system.”

Mark Johnson

“Very effective course”

Gavin Robinson

“Excellent course designed by highly knowledgeable and professional people. Just the right amount of open ended and closed questions mixed with learning exercises and interactive tools. Thought provoking and some excellent suggestions to apply in the workplace.”

Iain Stoddart

“Interesting, more information than I realised would be relatable to tee times!”

Jon Woodroffe

“The Tee Time Management e-learning course was excellent and thought provoking. I initially thought, how are they going to make that last as surely it is just about booking tee times, everyone knows how to do that. But as with the other Promote training courses I have done there was so much more to it and I have taken away so many more tips, ideas and strategies that I can now implement at the golf course I am working that will help them to be more successful.”

Standard Price

£145 +VAT

Preferential Price

£110 +VAT

Preferential prices are available to members of the PGA of GB&I, PGA of Canada, Golf Club Stewards Association and for employees of clubs using Material Matters.