Golf Membership Leads & Appraisal
The golf membership marketplace has never been more competitive. Consumers have the power with and unprecedented choice of clubs to join. This course examines the membership marketplace and takes an in-depth look at different membership categories, profiles of member and payment & contract options.
Part 1 – Membership Leads
– Membership Doom & Gloom!
– Membership v’s Green Fee Revenue
– Prospects & Leads
– Three Core Focuses to a Successful Membership
– Profiling Golfers
– Internal Sources of Membership Leads
Part 2 – Appraisal
– Analysing Your Current Membership
– Membership Categories
– Pricing Review
– Benefits & Privileges
– The Membership Benefits Matrix
– Payment Options
– Contract Lengths
– What do New Members Take Away?
Completing the Course
Delegates must complete the self-assessed end-of-course quiz to be awarded the “Promote Golf Module in Golf Membership Leads & Appraisal”.
This course also counts towards the “Generating Membership Leads” Certificate course.
On completion/participation of this course, PGA Professionals will be provided with valid supporting evidence and information from us so that it can be added as a structured formal learning opportunity on their CPD records.
What graduates say...
Preferential prices are available to members of the PGA of GB&I, PGA of Canada, Golf Club Stewards Association and for employees of clubs using Material Matters.