Golf Membership Leads & Appraisal

Study Time

3 to 4 hours approximately

Time Limit

6 months



Start Date

Any time


Matthew Orwin & David Reeves


From £30 +VAT
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The golf membership marketplace has never been more competitive. Consumers have the power with and unprecedented choice of clubs to join. This course examines the membership marketplace and takes an in-depth look at different membership categories, profiles of member and payment & contract options.


Part 1 – Membership Leads

– Membership Doom & Gloom!
– Membership v’s Green Fee Revenue
– Prospects & Leads
– Three Core Focuses to a Successful Membership
– Profiling Golfers
– Internal Sources of Membership Leads

Part 2 – Appraisal

– Analysing Your Current Membership
– Membership Categories
– Pricing Review
– Benefits & Privileges
– The Membership Benefits Matrix
– Payment Options
– Contract Lengths
– What do New Members Take Away?

Completing the Course

Delegates must complete the self-assessed end-of-course quiz to be awarded the “Promote Golf Module in Golf Membership Leads & Appraisal”.

Certificate Qualification

This course also counts towards the “Generating Membership Leads” Certificate course.

PGA Members

On completion/participation of this course, PGA Professionals will be provided with valid supporting evidence and information from us so that it can be added as a structured formal learning opportunity on their CPD records.

What graduates say...

Christopher Berry

"The course was extremely informative and broadened my knowledge of the many ways clubs can enhance their membership for future success."

Craig Daggitt

"Easy to understand and follow, went at my own pace and completed it in my own time without any problems."

Nick English

"Really enjoy e-learning as can do that in my own time and always open to learning new ideas to help mine and the club's business."

Steve Johns

"Excellent. Very worthwhile and relevant."

Rory O'Keeffe

"This was a fresh, informative course which looks openly at the real issues facing golf membership recruitment in a positive and productive manner."

Andrew Smith

"Critical for any Manager, owner, secretary and realistically any committee or management personnel."

Steven Tomkinson

"The course was very informative and very helpful in todays climate. It provided me with information which will enable me to help my club with membership issues and help to be proactive with recruitment."

Standard Price

£40 +VAT

Preferential Price

£30 +VAT

Preferential prices are available to members of the PGA of GB&I, PGA of Canada, Golf Club Stewards Association and for employees of clubs using Material Matters.

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