The way people play and experience golf is changing.

Traditional golf remains at the heart of the industry, but an increasingly diverse range of golf entertainment concepts is introducing the game to new audiences and creating exciting commercial opportunities for operators.

Golf Simulators, technology-led driving ranges, indoor golf venues and, Adventure Golf is making golf more accessible, more social and less dependent on daylight, weather or the time required to play a traditional round.

Golf simulators in particular have seen significant growth. Once regarded primarily as a coaching and practice tool, the latest simulator venues combine highly sophisticated technology with competitive games, food and beverage and a strong social experience. They can appeal just as readily to a group of friends on a night out as they do to established golfers wanting to play or practise.

Alongside this, games-based driving ranges have transformed the traditional range experience, while Adventure Golf continues to introduce families and children to golf-themed leisure in an accessible and entertaining format.

For existing golf businesses, these concepts can provide valuable new revenue streams, attract entirely new customer groups and increase food and beverage spend, dwell time and year-round utilisation. For standalone operators, they have created a new generation of golf entertainment venues capable of competing directly with bowling, competitive socialising and other mainstream leisure activities.

The lines between golf, technology and entertainment are becoming increasingly blurred and we believe that presents one of the biggest commercial opportunities within the golf industry.

How Can Promote Golf Help?

Promote Golf has extensive experience working with golf clubs, driving ranges and standalone golf entertainment venues.

Whether you are considering Adventure Golf, upgrading a traditional driving range, introducing golf simulators or developing an entirely new golf entertainment concept, we can help you understand the opportunity before you invest.

From market feasibility, competitor analysis and financial modelling through to concept development, branding, pricing, launch strategy and ongoing marketing, we combine first-hand golf industry knowledge with practical commercial experience.

Thinking about adding golf entertainment to your venue, or have an idea you want to put to the test? Talk to us.