Membership Promotions & Initiatives

Study Time

2 to 3 hours approximately

Time Limit

6 months



Start Date

Any time


Matthew Orwin & David Reeves


From £23 +VAT
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This is a very practical course that explores the different strategies, tactics and promotions that can be employed to generate membership enquiries and leads.


– What is a Membership Promotion Trying to Achieve?
– Addressing Member Perceptions
– Proven Successful Membership Promotions
– Membership Lead Generation Initiatives

Completing the Course

Delegates must complete the self-assessed end-of-course quiz to be awarded the “Promote Golf Module in Membership Promotions & Initiatives”.

Certificate Qualification

This course also counts towards the “Generating Membership Leads” Certificate course.

PGA Members

On completion/participation of this course, PGA Professionals will be provided with valid supporting evidence and information from us so that it can be added as a structured formal learning opportunity on their CPD records.

What graduates say...

Brady Sherwood

"It was a brilliant course, I'd encourage anyone interested in building their membership initiatives in their own work place to do it."

Nick English

"Good to learn about many ways of membership promotion and also to compare against what is currently happening."

Mark Allen

"I really enjoyed the course. I already had a general knowledge of membership promotions but found that this course improved my knowledge even more."

Andrew Hall

"I enjoyed doing the course and look forward to using the knowledge I have learned in the future."

Andrew Hawkins

"Very good - a lot of awesome information."

Chris Nunn

"A good holistic view on memberships for all types of clubs with engaging ideas as to who to attract and how."

Gareth Shaw

"Informative and to the point. Some good examples of strategies used by other clubs and why they do so."

Bernard White

"Thorough, very informative and excellent."

Standard Price

£30 +VAT

Preferential Price

£23 +VAT

Preferential prices are available to members of the PGA of GB&I, PGA of Canada, Golf Club Stewards Association and for employees of clubs using Material Matters.

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