Member Referral & Community Marketing

Study Time

3 to 4 hours approximately

Time Limit

6 months



Start Date

Any time


Matthew Orwin & David Reeves


From £30 +VAT
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This Modular course is in two parts. The first looks at the great opportunities available at many clubs in promoting member referral campaigns, or member-get-member promotions. The second looks at how a club can reach out the local community and help reduce the perceived barriers-to-entry that many non-golfers believe exist at golf clubs.


Part 1 – Member Referral

– The Benefits of Referral Marketing
– The Key to Successful Referrals
– Popular Referral Promotions
– Encouraging Member-Guest Play
– Point-of-Sale Referrals

Part 2 – Community Marketing

– The Essential Ingredients
– Reaching Out to the Community
– Successful Community Marketing Initiatives
– Getting the Word Out

Completing the Course

Delegates must complete the self-assessed end-of-course quiz to be awarded the “Promote Golf Module in Member Referral & Community Marketing”.

Certificate Qualification

This course also counts towards the “Generating Membership Leads” Certificate course.

PGA Members

On completion/participation of this course, PGA Professionals will be provided with valid supporting evidence and information from us so that it can be added as a structured formal learning opportunity on their CPD records.

What graduates say...

Andrew Hall

"I really enjoyed completing the course and look forward to implementing some of the ideas at The Bradford Golf Club."

Adam Hawkins

"Very good."

Matt Lilley

"Very informative."

Steven Tomkinson

"The course was incredibly informative with lots of great ideas that I can use to help my own club."

Standard Price

£40 +VAT

Preferential Price

£30 +VAT

Preferential prices are available to members of the PGA of GB&I, PGA of Canada, Golf Club Stewards Association and for employees of clubs using Material Matters.

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