Foot Golf seemed to take the UK market by storm post-2010 with new courses popping up almost daily. That’s perhaps not surprising given the relative ease and low cost of creating a Foot Golf course and the “cash poor – land rich” makeup of many golf club businesses.
Similar to Adventure Golf, Foot Golf attracts a more family-based market than traditional golf, as well as being popular with young adults and thirty-somethings. When located at a more traditional golf club, that’s a customer mix that presents some challenges. However, when integrated as part of a more rounded golf entertainment venue, perhaps including a games-based golf range and Adventure Golf, it’s a worthwhile added dimension to the consumers experience.
How Can We Help?
Promote Golf have worked with both indoor and outdoor golf entertainment venues located at golf clubs, driving ranges and in leisure parks. In this regard, we like to think of ourselves as one of the leaders in golf entertainment consultancy, offering a variety of services that help proprietors make an informed decision on their investment.
Market Feasibility Plans
We research the local market, using socio-demographic profiling models, to identify the volume and location of the ‘types’ of customer we know, from our experience, are most attracted to golf entertainment.
We undertake a full competitor analysis, researching both off-course golf experience venues and other ‘leisure’ pursuits that will be competitors to the new venue.
We review all local authority planning applications to research possible new entrants to the marketplace.
Branding & Launch
In partnership with our sister company, Promote Marketing, we create a number of initial draft visuals including logo, website and flyer design. From the chosen designs, we create a ‘brand guidelines’ document, to ensure consistency of colour palate and typefaces.
We create the venues “digital footprint”, including website, social media accounts, online listings and Google Maps location.
We deliver a comprehensive launch marketing plan including extensive use of social media, email marketing and pay-per-click, as well as free PR through local press.
Ongoing Marketing Support
The relationship never ends after the opening.
We are always retained by our clients to continue with marketing support thereafter and advise on the events and initiatives that we know to work.