In an increasingly competitive marketplace, golf clubs must take a pro-active stance in advertising their clubs products and services in order to maintain and increase revenues. This course looks at various advertising media available to clubs – from email marketing through to traditional print media.
– Advertising to our Visitor Data
– Advertising to Potential New Customers
– Purchasing & Creating Databases
– Seven Times to Exhaustion
– Advertising Timing
Completing the Course
Delegates must complete the self-assessed end-of-course quiz to be awarded the “Promote Golf Module in Advertising Media”.
This course also counts towards the “Driving Green Fee Revenues” and “Generating Membership Leads” Certificate courses.
On completion/participation of this course, PGA Professionals will be provided with valid supporting evidence and information from us so that it can be added as a structured formal learning opportunity on their CPD records.
What graduates say...
Preferential prices are available to members of the PGA of GB&I, PGA of Canada, Golf Club Stewards Association and for employees of clubs using Material Matters.