Golf driving ranges have been in existence for many years, but the now-established TopGolf ranges have proven that this form of golf can be offered to a wider, non-traditional golf audience. Their acquisition of TopTracer, and its subsequent growth in the UK, has really accelerated the whole range-based golf game concept.
TopGolf and TopTracer ranges today offer an experience enjoyed by golfers and non-golfers alike. The golf range / bowling alley feel to many of these venues, alongside a more modern food and beverage offering, is proving hugely popular.
How Can We Help?
Promote Golf have worked with both indoor and outdoor golf entertainment venues located at golf clubs, driving ranges and in leisure parks. In this regard, we like to think of ourselves as one of the leaders in golf entertainment consultancy, offering a variety of services that help proprietors make an informed decision on their investment.
Market Feasibility Plans
We research the local market, using socio-demographic profiling models, to identify the volume and location of the ‘types’ of customer we know, from our experience, are most attracted to golf entertainment.
We undertake a full competitor analysis, researching both off-course golf experience venues and other ‘leisure’ pursuits that will be competitors to the new venue.
We review all local authority planning applications to research possible new entrants to the marketplace.
Branding & Launch
In partnership with our sister company, Promote Marketing, we create a number of initial draft visuals including logo, website and flyer design. From the chosen designs, we create a ‘brand guidelines’ document, to ensure consistency of colour palate and typefaces.
We create the venues “digital footprint”, including website, social media accounts, online listings and Google Maps location.
We deliver a comprehensive launch marketing plan including extensive use of social media, email marketing and pay-per-click, as well as free PR through local press.
Ongoing Marketing Support
The relationship never ends after the opening.
We are always retained by our clients to continue with marketing support thereafter and advise on the events and initiatives that we know to work.