Customer Data Collection

Study Time

1 to 2 hours approximately

Time Limit

6 months



Start Date

Any time


Matthew Orwin & David Reeves


From £15 +VAT
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Collecting contact information from visitors and guests is a crucial building block to a cost-effective marketing plan. This course shows how 100% data collection can be achieved at any club.


– The Importance of Data Collection
– Techniques for Collecting Visitor Data
– What to Fill In
– Overcoming Staff and Customer Objections
– What Data to Collect
– Making Staff Accountable for Data Collection
– Databases

Completing the Course

Delegates must complete the self-assessed end-of-course quiz to be awarded the “Promote Golf Module in Customer Data Collection”.

Certificate Qualification

This course also counts towards the “Driving Green Fee Revenues” and “Generating Membership Leads” Certificate courses.

PGA Members

On completion/participation of this course, PGA Professionals will be provided with valid supporting evidence and information from us so that it can be added as a structured formal learning opportunity on their CPD records.

What graduates say...

Joe Townhill

"Very informative and full of practical ideas that could make a difference in generating leads for membership and creating further revenue within the golf club."

Gareth Snelgrove

"Excellent overview of crucial first step in effective marketing."

Alex Buckner

"Really important information to have in the modern world and everyone should be better at it."

Mark Tomlinson

"Good course, well thought out, informative and easy to follow."

Daniel Clark

"Very good course, helps with learning and also a good reminder."

Oliver Duckett

"Very good."

Christian Goodman

"The course was very good and opened up some good ideas on Data Collection."

Andrew Hall

"I enjoyed doing the course and look forward to using the knowledge I have learned in the future."

John Laws

"Very interesting, good online course."

Standard Price

£20 +VAT

Preferential Price

£15 +VAT

Preferential prices are available to members of the PGA of GB&I, PGA of Canada, Golf Club Stewards Association and for employees of clubs using Material Matters.

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