Interim General Manager
Leadership Continuity When You Need it Most
At Promote Golf, we understand that transitions in key leadership roles can be challenging - especially in a busy, member-focused environment like a golf club. Whether your General Manager has recently moved on or you’re in the process of recruiting the right permanent replacement, our Interim General Manager Service ensures your club remains in capable hands throughout the interim.
We offer experienced, professional General Managers who can step in at short notice and maintain continuity for up to six months. Our stand-in GMs are handpicked from our network of trusted hospitality and leisure leaders, each with a strong track record in senior management roles. They are operationally sound, people-focused, and commercially astute - everything you’d expect from a senior club executive
Flexible, Fast & Professional
We can typically place an interim GM within a matter of days. Whether you need cover for a few weeks or several months, we’ll match you with a proven professional who brings confidence, stability, and clarity to your club’s leadership.
As specialists in golf club consultancy, Promote Golf is uniquely placed to understand the demands of the role and the importance of cultural fit. We’ve supported hundreds of clubs across the UK and are trusted by committees, boards, and owners alike.
Why Choose an Interim GM?
Recruiting a permanent General Manager takes time - and rightly so. You need someone who aligns with your club’s culture, understands the needs of your members, and can lead your team with confidence. Rushing the recruitment process can lead to poor hires, which cost time and money in the long run.
Our temporary solution gives your board or management committee the breathing space to recruit properly, knowing that day-to-day operations and long-term planning are still being managed. It also ensures your members continue to receive a consistent experience, with no dip in standards or service.
What Our Interim GM's Do
Our Interim General Managers don’t just “hold the fort” - they actively lead. Depending on your club’s needs, this can include:
- Overseeing all aspects of club operations
- Managing and motivating the clubhouse, greenkeeping, and pro shop teams
- Handling member communications and engagement
- Supporting budget control and commercial decision-making
- Preparing the ground for a smooth handover to your incoming GM
Each placement starts with a tailored briefing to ensure our temporary GM hits the ground running. And throughout the assignment, we maintain regular contact with both the club and our interim manager to ensure expectations are being met.