Member Referral & Community Marketing
3 to 4 hours approximately
6 months
Included
Any time
Matthew Orwin & David Reeves
Find out more
Overview
This Modular course is in two parts. The first looks at the great opportunities available at many clubs in promoting member referral campaigns, or member-get-member promotions. The second looks at how a club can reach out the local community and help reduce the perceived barriers-to-entry that many non-golfers believe exist at golf clubs.
Contents
Part 1 – Member Referral
– The Benefits of Referral Marketing
– The Key to Successful Referrals
– Popular Referral Promotions
– Encouraging Member-Guest Play
– Point-of-Sale Referrals
Part 2 – Community Marketing
– The Essential Ingredients
– Reaching Out to the Community
– Successful Community Marketing Initiatives
– Getting the Word Out
Completing the Course
Delegates must complete the self-assessed end-of-course quiz to be awarded the “Promote Golf Module in Member Referral & Community Marketing”.
Certificate Qualification
This course also counts towards the “Generating Membership Leads” Certificate course.
PGA Members
On completion/participation of this course, PGA Professionals will be provided with valid supporting evidence and information from us so that it can be added as a structured formal learning opportunity on their CPD records.
What graduates say...
Standard Price
£40 +VAT
Preferential Price
£30 +VAT
Preferential prices are available to members of the PGA of GB&I, PGA of Canada, Golf Club Stewards Association and for employees of clubs using Material Matters.