Advertising Media
2 to 3 hours approximately
6 months
Included
Any time
Matthew Orwin & David Reeves
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Overview
In an increasingly competitive marketplace, golf clubs must take a pro-active stance in advertising their clubs products and services in order to maintain and increase revenues. This course looks at various advertising media available to clubs – from email marketing through to traditional print media.
Contents
– Advertising to our Visitor Data
– Advertising to Potential New Customers
– Purchasing & Creating Databases
– Seven Times to Exhaustion
– Advertising Timing
Completing the Course
Delegates must complete the self-assessed end-of-course quiz to be awarded the “Promote Golf Module in Advertising Media”.
Certificate Qualification
This course also counts towards the “Driving Green Fee Revenues” and “Generating Membership Leads” Certificate courses.
PGA Members
On completion/participation of this course, PGA Professionals will be provided with valid supporting evidence and information from us so that it can be added as a structured formal learning opportunity on their CPD records.
What graduates say...
Standard Price
£30 +VAT
Preferential Price
£23 +VAT
Preferential prices are available to members of the PGA of GB&I, PGA of Canada, Golf Club Stewards Association and for employees of clubs using Material Matters.