SALES & SERVICE DELIVERY
PROGRAMME OVERVIEW
- Lead Generation - Tactics to harvest new business through referral, social media and website marketing
- The Membership Enquiry and Joining Process – Successfully converting a new membership ‘lead’ through to the new joiner and club integration process
- Golf Days and Events – Creating a great experience and enhancing revenue through your Golf Day business
- Tee Sheet Management – Strategic tee sheet management for your club, to maximise effective utilisation without compromising the golfer experience
- Service Excellence – Creating ‘memorable moments’ throughout your venue
WHO IS THIS CERTIFICATE SUITABLE FOR?
- Golf Club Managers
- Deputy Golf Club Managers aspiring to become a Golf Club Manager
- Operations Managers, Department Heads, Membership Managers or similar roles
- Honorary Secretaries
LEARNING & DEVELOPMENT OUTCOMES FOR YOU AND YOUR CLUB
- You will gain a higher level of skills and knowledge in how to maximise revenue growth opportunities while developing hospitality excellence in all areas.
- During a series of practical workshops, you will create and build a number of revenue generation and service excellence action plans including:
- Action Plans for lead generation in Membership, Green Fee and Golf Day business
- A tee sheet management policy to maximise utilisation and golfer experience
- Plans for enhancing service and hospitality experience to help create ‘Memorable Moments’ for both members and visitors
NEXT COURSE: SEPTEMBER 10-11 2025, CARDIFF
Rates:
£625 GCMA members
£695 Associate Partner Members
£775 Non-members
GCMA Accreditation CPD Points: 32