The more clicks a user has to make to get in touch, the less likely they will be to do so. In this way, “clicks” are your enemy and every effort should be made to reduce them to as few as possible when it comes to making contact with you.

Every website should have a “Contact-Us” page but using this as the one and only page where you can make contact with the club is just lazy. Cut the click out and add a webform at the bottom of every page instead – then it’s there, ready and tempting the user to make that enquiry.

Also, don’t overload with webform fields. It would be nice to get the name, email, telephone number, golf club name, address, inside leg measurement and first-born child’s hair colour – but you’ll never get it. People just won’t bother. We’d recommend, for membership enquiries at least, just a name and their choice of contact medium - either email or telephone (or both, if they were that way inclined). You can go back for more in-depth information on them later, for now, all we want is the ability to make contact with them directly.

Hang on – you said webforms were good because you can guide the kind of information you want?

Yes, they are, and you can make fields voluntary or compulsory. If you were interested in their inside leg measurement, you can ask the question, but just make it a voluntary field that they can ignore if they’re precious about that sort of thing!