Generating Membership Leads
Generating Membership Leads is an essential guide for golf club managers and operators looking to boost subscription revenues in a challening market. With the golf industry facing financial pressures and shifting consumer habits, this book provides a roadmap to attract, engage, and convert new members.
Covering topics such as data collection, appraising current memberships, referral strategies, community marketing, and promotional initiatives, it equips readers with proven tools to drive growth. Real-world examples and case studies highlight both pitfalls and successes, while actionable tactics ensure clubs can adapt ideas to suit their own circumstances.
This book truly is a vital resource for sustainable membership growth.
£24.95
Driving Green Fee Revenues
Driving Green Fee Revenues is the essential guide for golf clubs looking to maximise income from visitor play. Written by industry experts Matthew Orwin and David Reeves, this fully updated second edition provides practical strategies, proven tactics, and real-world examples to help clubs increase green fee revenues in a sustainable and customer-focused manner.
From understanding the profiles of different golfers to designing effective promotions, improving customer data collection, and leveraging advertising channels, the book equips managers, professionals, and committee members with the tools to unlock new opportunities. Whether you're at a pay-and-play, proprietary, or private-members club, the insights are designed to be flexible and adaptable, allowing you to tailor them to your own club's business model.
£24.95
